Sobeys

In recent years, the grocery sector has become extremely competitive because of new entrants to the marketplace, such as discount retailers and superstores like Wal-Mart. As a result, traditional grocery stores, such as Sobeys, have created promotional strategies to compete. 

How Sobeys is Competing

Sobeys' most effective promotional strategy is public relations. They are involved in four areas:

1. Health

2. Education

3. The Environment

4. Charitable Donations

Can you think of ways Sobeys participates in each of these areas?